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US Sales & Marketing Director

  • Full time
  • Remote
  • Sales&Mktg

BionIT Labs is seeking a Director, Sales & Marketing to play an integral role in commercializing our first medical technology product — one we believe will disrupt the prosthetic market. We are looking for an exceptional sales professional with a customer-centric attitude and proven track record of successfully planning and executing prosthetic sell-in and sell-through strategies. 


The Director, Sales & Marketing must be a strategic thinker with the ability to execute tactically. This role will be responsible for planning, organizing and implementing prospecting activities related to the sale and distribution of the company's prosthetic technology and brand. The Director, Sales & Marketing will develop and nurture key partner and industry relationships including advisory board members, prosthetists and practice managers; create presentations, print and digital collateral and provide demonstrations to the customer on application, use and value of BionIT Labs’ technology; develop and guide an industry-leading sales team; maintain updated knowledge of the prosthetic industry and competitive products; and help execute on a winning go-to-market plan.


The ideal candidate is a self-starter and team player with strong analytical and problem-solving skills who acts with integrity and professionalism. Candidates must be comfortable working in a small, but rapidly-growing company pursuing an aggressive commercialization timeline.


The Director, Sales & Marketing will report to BionIT Labs’ CEO. This is a full-time role with US headquarters being planned in Texas.



Primary Responsibilities

  • Develop and nurture key partner and industry relationships and already possessing a significant number of prosthetic clinician and practice manager relationships in the US 
  • Lead strategic sales opportunities to drive customer engagement and adoption of BionIT Labs’ technology
  • Create sales collateral and tactics, and manage experiential opportunities (e.g., trade shows and conferences) that effectively communicates value proposition and builds strong interest from key customers
  • Provide training, presentations and demonstrations to BionIT Labs’ customers on application and use of our technology using effective communication and sales techniques
  • Manage post-market activities, including gathering customer feedback and assessing complaints for necessary reporting.
  • Collaborate with the Director of Operations to streamline technical assistance requests, offering initial remote or on-site support as needed.
  • Lead in building an advisory board
  • Partner with HQ Marketing, Engineering, Quality Assurance & Regulatory and other stakeholders to execute a highly successful go-to-market program
  • Perform lead generation activities and develop and maintain leads within BionIT Labs’ CRM
  • Manage the Trial and Sales process on BionIT Labs’ CRM.
  • Full and updated knowledge of reimbursement guidelines in order to support customer’s billing efforts
  • Maintain updated knowledge of the prosthetic industry and competitive products
  • Understand and comply with all applicable quality and regulatory guidelines



Minimum Qualification

  • At least 7 years of sales experience 
  • At least 4 years of experience in prosthetics
  • Extensive and proven experience with establishing strategic and tactical sales activities that address the needs of the healthcare practitioner and consumer/patient
  • Ability to develop effective and persuasive communications to clinicians and practice managers 
  • Strategic thinker with the ability to execute tactically, possess strong communication skills and act as a collaborative team member
  • Hand-on experience in ordinary everyday activities of the sales department, with proactive problem resolution
  • Business judgment demonstrated by: 1) ability to negotiate and close deals effectively, 2) ability to manage the post sales relationships through own teams and/or external partners, 3) appropriate management of proprietary sensitive information
  • Demonstrated success selling high end technology products into prosthetic practices
  • Proficiency with spreadsheets and presentation tools (powerpoint or similar)
  • Experience launching a new prosthetic product is preferred
  • Strong knowledge of upper limb prosthetic industry main players and products is preferred



The compensation package includes a competitive base salary plus variable components, reflective of the candidate's level of seniority, along with an attractive stock option plan.